职位描述
微信10万+阅读
海外平台
公众号/朋友圈运营

Key Responsibilities:主要职责：

1. Work with Digital Marketing Manager and Brand Partner HQ, to develop long term strategy and monthly social media plan (including but not limited to WeChat, Weibo, RED) adapting the global content calendar to the Chinese audience and platform.

2. Responsible to operate social media official account, from content creation (with in-house team), translation, and publishing. Ensure social media post are carefully managed and published in a timely manner in accordance to each channel’s timeline.

3. Coordinate and cooperate with the internal team to ensure alignment throughout all the social media and ecommerce platform (Tmall & JD).

4. Support the Digital Marketing Manager to develop and cultivate KOC/KOL cooperation.

5. Monitor and complete the KPI set for each channel and campaigns, to drive brand awareness growth and traffic lead to ecommerce platform (Tmall & JD).

6. Evaluate online channels effectiveness to determine and make necessary adjustment to optimize content campaign.

1. 与营销经理和品牌合作伙伴总部合作，制定长期战略和每月社交媒体工作计划（包括但不限于微信、微博、小红书），使国际产品的内容展示适应中国观众和平台。

2. 负责运营社交媒体官方账户，包括内容创建（与内部团队）、翻译和发布。确保社交媒体帖子按照每个频道的时间表进行精心管理并及时发布。

3. 与内部团队协调合作，确保所有社交媒体和电子商务平台（天猫和京东）的一致性。

4. 支持营销经理发展和培养KOC/KOL合作。

5. 监控并完成每个渠道和活动的KPI设置，以推动品牌知名度的增长和通向电子商务平台（天猫和京东）的流量。

6. 评估在线渠道的有效性，以确定并进行必要的调整，以优化内容活动。

Requirements岗位要求：

1. Bachelor’s degree or above (marketing and related majors preferred)

2. 2+years relevant working experience

3. Passion for or experience on social media, with good knowledge of China social media tools and platforms (WeChat, Weibo, RED etc.)

4. Creative and love finding new tactics and ways to engage their audience

5. Desire to continue learning

6. Proactive and collaborative working style, with good communication skills both internally and externally

7. Enjoy working as part of a fast-paced and international team

8. Excellent interpersonal skills, strong writing skills and communication skills

9. Fluent Chinese speaker with good English skills

1．本科及以上学历（市场营销及相关专业优先）

2．2年以上相关工作经验

3．对社交媒体有热情或经验，熟悉中国社交媒体工具和平台（微信、微博、小红书等）

4．富有创意，喜欢寻找新的策略和方式吸引观众

5．渴望和乐于继续学习

6．积极协作的工作作风，良好的内外沟通能力

7．喜欢快节奏的的国际团队工作氛围。

8．优秀的人际交往能力、较强的写作能力和沟通能力

9．汉语流利，英语良好


职位福利：周末双休、不加班、五险一金、节日福利、国际氛围